Senior Technical SEO Engineer with 10+ years turning crawl, indexation, and Core Web Vitals problems into measurable organic revenue — across international, multi-property portfolios at enterprise scale.
I'm a Senior Technical SEO Engineer with 10+ years leading organic search strategy for international, high-traffic products — from JavaScript-rendered SEO and structured data to international SEO and Core Web Vitals at scale. As Head of SEO, I've owned the search roadmap across 15+ properties, aligned engineering, content, and leadership stakeholders around a single SEO strategy, and protected organic revenue through major Google algorithm updates. My engineering background is a force-multiplier, not the headline: it lets me ship technical fixes myself, build automation that scales SEO governance, and hold dev teams accountable to SEO requirements — turning a 310% YoY organic growth result into a repeatable system, not a one-off win.
Every engagement is measured by business result — traffic, revenue, reliability, and speed.
Delivered 310% YoY organic growth by rebuilding technical foundations and content architecture from the ground up.
Moved branded and category keywords into top positions across Bing and Google in competitive international markets.
Engineered Python-based automation suites that eliminated 20+ hours of manual audit and reporting work per week.
Owned SEO and infrastructure strategy across 15+ properties spanning multiple markets, languages, and stacks.
Built CI/CD pipelines that shipped SEO fixes (redirects, schema, meta rules) directly to production, cutting the dev-dependency backlog for SEO tickets to near-zero.
Cut Core Web Vitals regressions (LCP -45%, FID -60%) across 8 properties, lifting CTR and conversion quality.
Every role below follows the same pattern: build the system, then prove the business impact.
EZ GLOBAL — Sihanoukville, Cambodia
A unified technical SEO audit framework and a Python-based automation suite covering 15+ international properties.
Cut audit turnaround time by 40%, eliminated 20+ hours/week of manual work, and lifted CTR +12% via Core Web Vitals fixes (LCP -45%, FID -60%) across 8 properties.
Global Company Indonesia — Sihanoukville, Cambodia
An SEO function from zero — infrastructure migration to CloudFlare CDN and a systematic crawl-health remediation program across 12 websites.
310% YoY organic traffic growth, 95% reduction in downtime, crawlability score improved from 45% to 94% after fixing 500+ crawl errors.
Adiwisista Finansial Teknologi (Danai.id)
A redesigned onboarding flow and a reusable design system for a fintech platform, managed across 10+ concurrent Agile projects.
+35% onboarding completion rate; design system adopted across 3 product lines.
Satustop Finansial Solusi (Sanders)
Internal tooling in JavaScript and Python, and optimized PostgreSQL queries across production systems.
30% reduction in page load time; UI/UX, database, and IT support consolidated under one owner.
Independent Consultant — Rijswijk, Netherlands (FromOrigin & GreenSpice)
Designed and developed the production websites for FromOrigin and GreenSpice, two connected fair-trade agricultural B2B platforms — information architecture, UI/UX, WordPress implementation, and technical SEO foundation for both.
Delivered a two-site architecture (sourcing/supply-chain site + B2B marketplace) with shared branding and cross-linking that supported international farmer-to-buyer positioning and business registration conversion.
Rumah Digital Indonesia
SEO/SEM/SMO campaigns and UI/UX design deliverables for a range of clients across mobile and web.
Comprehensive digital visibility improvements delivered across every client engagement.
Infomedia Solusi Humanika — Telkomsel
VIP customer service operations for Telkomsel at Level B (Intermediate) service standard.
eBdesk Indonesia, PT
Network infrastructure troubleshooting for government and private clients, including MABES TNI, BAIS, Ministry of Transportation, PERURI, Garuda Indonesia, Jasa Marga, Panasonic Gobel.
Jasa Marga (Persero), PT
High-accuracy toll gate transactions with consistent service quality.
Understand business goals, market, and constraints
Crawl, indexation, Core Web Vitals, architecture review
Design site structure and structured data for scale, not one-off fixes
Ship SEO fixes to production and validate them with engineering, not just hand off recommendations
Remove manual work with pipelines and tooling
Track outcomes against defined business metrics
Four engagements showing the full arc — problem, solution, technology, and measurable business impact.
FromOrigin connects farmers and farmland-based export businesses directly with international buyers under a "shortest supply chain, fair business for everyone" model. Instead of marking up product prices, the platform earns through marketing fees and value-added services (financing access, promotional support, product treatment like cleaning, sterilizing, and grinding) — positioning it as a partner to farmers rather than a middleman.
Communicating a trust-based, farmer-first value proposition to international B2B buyers who default to skepticism about supply-chain claims; structuring a small site (About Us, How We Work, Our Partners) so each page carries enough weight to build credibility without a large content team; keeping the site crawlable and legally compliant (privacy policy, cookie consent) across markets it targets.
Built a lean, toggle-navigation information architecture organized around three clear pillars — Who We Are, Details (legal), Credits — so trust-building content (About Us, How We Work, Our Partners) is easy to find without competing with conversion paths. Used a minimal typographic identity ("Farmers First") and video-led storytelling on the homepage to communicate authenticity fast. A single clear CTA (free registration) is repeated to convert B2B visitors into partner sign-ups.
WordPress CMS (confirmed from site structure). Cookie consent and privacy-policy tooling, and third-party analytics tracking are present. Exact theme/plugin stack and hosting are not independently verifiable from the live site and are described only as likely standard WordPress plugin tooling for consent management and analytics.
The navigation groups pages by user intent (identity/trust vs. legal/compliance) rather than by internal org structure, which keeps crawl depth shallow and topical relevance high for each page. Cross-linking to the GreenSpice sister site reinforces topical authority for the shared "fair-trade sourcing" theme across both properties — a lightweight version of the multi-domain authority consolidation used later in the XUDOTrailer project above. Single-language (English) content keeps the crawlable footprint focused rather than fragmented across thin translated pages.
A trust-first B2B site doesn't need a large page count to convert — it needs the right three or four pages, each doing one job clearly. This shaped how I later approached information architecture on larger projects: fewer pages, each with a defined intent, beats a large thin sitemap.
GreenSpice is a B2B spice and herbs marketplace sourcing directly from FromOrigin's partner farms, blending locally-produced items with imported raw materials. The brand promise — "honest, nothing to hide, natural products, coming straight from the farmer" — positions traceability as the core differentiator in a commodity category where provenance is usually invisible to the buyer.
Making traceability and sourcing quality tangible on a commerce site where the product itself (bulk spices) is visually undifferentiated; supporting wholesale/B2B account registration and login without the complexity of a full e-commerce checkout; keeping brand consistency with the sister FromOrigin site while giving GreenSpice its own commercial identity.
Designed a top-nav commerce structure (Home, Register/Login, sister-site link, legal footer) that prioritizes account creation over browsing, matching a wholesale buying pattern where customers already know what they want and need an account to transact. Used the "About Us" narrative to carry the traceability story, freeing the rest of the site to stay focused on conversion. Kept a light, professional visual system appropriate for B2B commerce rather than consumer retail styling.
WordPress CMS (confirmed from URL structure and site behavior). Standard cookie-consent and account-registration flows are present; the underlying registration/login mechanism (custom vs. plugin-based, e.g. WooCommerce) could not be confirmed from the live site and is described only as likely a WordPress commerce/membership plugin rather than a custom build.
Information architecture mirrors buyer intent (find the company → verify sourcing story → register) rather than a product catalog structure, which is appropriate for a B2B lead-gen model rather than a transactional storefront. The reciprocal link with FromOrigin builds topical relevance for shared "fair-trade sourcing" and "farmer partnership" terms across both domains, and the account-first structure keeps indexable content concentrated on trust-building pages instead of thin, low-value account pages.
For B2B platforms, the site's job is often to earn the account sign-up, not to sell in-page — the strongest UX and SEO decisions on GreenSpice were about removing friction before registration, not about product merchandising. That distinction between lead-gen IA and e-commerce IA carried directly into how I scoped later technical SEO audits.
Generate thousands of high-quality pages targeting high-volume branded keywords across a multi-domain cluster in Southeast & South Asian markets — without duplicate-content penalties and with zero manual upkeep.
Python static site generator pulling TMDB metadata into thousands of statically rendered pages; a king + satellite domain architecture with canonical-based authority consolidation; a 15-variant spintax engine to prevent duplication; Schema.org @graph and hreflang on every page; GitHub Actions CI/CD with a daily cron.
Python, TMDB API, GitHub Actions, Schema.org JSON-LD, multi-domain canonical strategy, GA4 per-domain tracking, automated sitemap/robots.txt generation.
Canonical-based authority consolidation across a domain cluster scales far better than duplicating content per-domain — and fully automating the release pipeline turns SEO into a system, not a task list.
12 international e-commerce properties with under 5K combined monthly organic sessions, no formal SEO program, outdated infrastructure, and low technical SEO maturity.
Full technical audit across 12 properties, fixing 500+ crawl errors and duplicate content; JSON-LD schema rollout for products, articles, and organization data; CloudFlare CDN migration with automated backups (30-min RTO); 8-month backlink campaign targeting DA 30+ domains.
CloudFlare CDN, Google Search Console, JSON-LD schema, automated backup tooling, off-page link acquisition workflow.
Infrastructure reliability is itself a ranking factor — CDN migration and crawl-error remediation moved organic performance faster than any content initiative alone.
Categorized by function — no arbitrary skill ratings, just the stack I use in production.
International certifications in digital marketing, analytics, and language proficiency.
EF Education First
Google Digital Garage
Telkomsel